Five year USA, Australia Dog Industry Record founded on Google data 2010

04/11/2011 13:56

This report analyses the past five years of browse movements for primary dog terms on Google and detects the regular patterns of when persons search and buy dog goods and services.

 
With this article I take a look at the regular general trends for on the net dog searches in main dog ownership countries. We use Google trends information which supply weekly growth data for any dog related term back to 2004 - in the event that enough data exists. Whilst this data is very beneficial, it needs to be kept in mind that the increase values are relative to the complete Google market place, not the term itself. And so a flat improvement may actually represent a considerable increasing growth in real terms.
 
To provide a baseline Australia (populace {21 million|21M| 21,000,000) was used to discover if there are any particular trends for the largest dog related browse term, which actually is DOGS. Five years of weekly statistics averaged directly into monthly information points shows that every year a similar monthly trend happens in the searches. While January and December (Australia’s summertime and Yuletide time period) have the biggest growth rates, there are about three mini peaks during the calendar year. These occur in April, July and September. A lot of these peaks are around 10-20% in value and show that there is a substantial in season tendency in dog searches in Australia.
 
While the res of this data is finest in Google trends data source, it is useful to evaluate it with Google’s keywords tool data that provides definite volume searches for any particular term, in per month increments. But this is only over one calendar year. The comparison in data bases showed that the terms DOGS in real numbers is rising up to 50% between January and October - significantly higher compared to the five year average relative growth of only 10%. This info moreover shows that the single term DOGS over the 2010 time expanded a lot faster in amount of lookups than either the top five keywords or the entire dog associated market growth (all 365 keywords). This end result indicates that persons are continuing to be keeping a whole lot of trust in typing the single word DOGS into Google to discover precisely what they desire.

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